Weekend Mish

Weekend Mish is the fast growing multimedia platform inspiring others to embrace the outdoors, push boundaries and connect with the natural world. Co-founded by best mates Gabe Ross and Riley Meason, the brand is built on a foundation of intentional, powerful adventure, sustainability, innovation and conservation. Gabe and Riley are both uniquely authentic and informative on camera. Through engaging content across Instagram, Tiktok YouTube and more.

Gabe and Riley showcase their pacy adventures in eco-hunting, diving, fishing, biodiversity encounters and sustainability. They explore remote places across New Zealand, the pacific, USA and beyond. Their humor, raw storytelling, and resilience offer a refreshing approach to outdoor story-telling. They have credibility but are honest about learning, they have world class survival and topographical/navigation skills. The former was on display when they became winners of season one of TRACKED, the Discovery Warner Bros. survival show, where Gabe and Riley demonstrated their skills in some of New Zealand’s most rugged landscapes. But beyond their television success, The Weekend Mish is dedicated to promoting sustainable practices in the outdoors. The duo emphasize the importance of conservation through every adventure, advocating for responsible hunting, ethical harvesting, and the preservation of wild spaces.

Their goal is to inspire people to push their comfort zones, face adversity, and live adventurously, all while staying true to sustainable and conservation-focused practices. Whether they’re tackling new challenges, sharing tips for outdoor recreation, developing innovative new outdoor products or educating their audience on better ways to engage with nature, Weekend Mish is all about creating a positive impact in the outdoor space and leading the way toward a more sustainable future.

In terms of brand partnerships Weekend Mish has a reputation for over delivering on all metrics. They research and embrace their brand partnerships, take advice easily and endevour to over deliver. There is an innate gratitude and humility in these two young outdoorsmen which comes across in everything they do and say. They understand that in Weekend Mish they are living their dream.