Simone Anderson

The inspirational Simone Anderson is an impressive example of what you can achieve when you set your mind to something.

With a great many strings to her bow, Simone is a social media sensation, published author, writer, blogger, health guru, speaker, and make-up artist.

In 2014 Simone found herself at a crossroads. At 21 years old, weighing 169kg, she knew something had to change. She made the decision to take control of her wellbeing, and started taking steps toward living a healthier life.

Simone utilised social media for accountability, publicly committing to her resolution. She underwent gastric-sleeve surgery, began eating well, and exercising daily. The results were astounding: she shed nearly 100kg in less than a year — and attracted an audience of over half a million in the process.

Her story quickly went viral, gaining extensive coverage nationally and internationally across platforms such as The Huffington Post, The Daily Mail, Elite Daily, Fashion Quarterly, The New Zealand Herald, TVNZ, The AM Show, The Edge, ZM, and many more.

In 2015 Simone appeared on prime-time US television as a guest on Tyra Banks' talk show The FABLife, and in 2016 graced the cover of Good Health magazine.

Unafraid to share the reality of life behind the lens, her vulnerability, honesty and integrity has inspired and resonated with her 600,000 + social media followers; making a genuinely positive impact on many peoples’ lives.

Nowadays, Simone shares daily updated of the ins-and-outs of her lifestyle, from food prep, fitness, and product recommendations to fashion and beauty. She maintains a staggering work ethic, consistently going above and beyond, delivering high-quality content for her clients and campaigns, while connecting authentically with her audience.

A captivating communicator, Simone is an excellent keynote speaker, MC, panellist, and guest, openly sharing the highs and lows of her journey, motivating and encouraging others to take steps towards their dreams.

In 2018 she became a published author with her autobiography Journey to Health, telling the tale of how she lost half her body weight, and took control of her life, which received scores of rave reviews.

She launched So Delish in 2020, documenting her favourite healthy recipes. She also launched her activewear label, Embrace, in 2020, catering to sizes 6–26 to empower women of all shapes and sizes.

Between lockdowns in 2020, Simone married her long-term partner, Trent, in an Auckland vineyard. They welcomed their first son, Asher, in 2021, and have since introduced their second son, Ryder, in 2023.

Simone is a true success story - of business, self-discipline, passion, health, and what you can achieve when you believe in yourself.